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Brand Quest      (October 25, 2001)

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I. GREAT ADS

Check your knowledge on some famous brands and the great international advertising behind them. (4 pts each)

  1. For over 20 years, the ad for this brand has been carried only in glossy magazines and only in two-word copy format with the first word being the brandname itself. Name this brand of Swedish origin.



  2. With which famous TV commercial would you associate a famous English novel by George Orwell?



  3. It was the brand that made David Ogilvy famous. Which shirt brand's ads had the famous man with an eye patch in the 1950s, which catapulted David Ogilvy to fame?



  4. Breaking away from tradition, this women's perfume brand had a man's name. The ad created a furore in the late '60s featuring a lady patting a man's backside. Name the brand.



  5. Till the early '50s, Philip Morris had a cigarette brand for women that didn't sell. Taking a risk, the brand was repositioned as a rugged man's cigarette, under the same brandname and the rest became history. Name the brand.



II. BRAND MATCH

Check out the following sub-brands of two-wheelers and match them with the companies that own them. (1 pt each) 

    1. Adreno                     a. TVS
2. Splendour                  b. Kinetic
3. Fiero                      c. Enfield Bullet
4. Electra                    d. LML
5. Zoom                       e. Hero Honda



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3pts each)
  1. Tube dabao, kismet ho toh Diamond pao



  2. Everything from cancer to heart attacks. Covered for 70 paise a day



  3. ____ pocket PC. The coolest desktop in your pocket



  4. Unleash your wicked side



  5. Kya aap thayyar hai, aur bhi smart kitchen ke liye?



IV. TAKE YOUR PICK

Select the right answer (2 pts each)
  1. Which Indian woman was recently included in the Fortune magazine's global list of 50 most powerful women in business?

    • Lalita Gupte
    • Sonia Gandhi
    • Tina Ambani
    • Rama Bijapurkar



  2. Which drug has been in the news for being the only approved antibiotic for the cure of anthrax attack?

    • Cipro
    • Cephalosporin
    • Prozac
    • Aspirin



  3. What gained fame in the '50s when Marilyn Monroe announced that this was the only thing she wore in bed?

    • Jockey
    • Maidenform
    • Chanel No.5
    • Omega watch



  4. As per the recent Global Competitiveness Report from the World Economic Forum, which country replaced US as the most competitive economy in the world?

    • Canada
    • Sweden
    • Finland
    • Singapore



  5. What is common to Bethlehem Steel, Polaroid and Swissair?

    • All companies owned by GE
    • All recently applied for bankruptcy protection
    • Their founders committed suicide



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