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Brand Quest      (September 20, 2001)

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I. THE EASTERN SUN

Check your knowledge of some famous Korean companies.(4 pts each)

  1. LG Electronics adopted its name on Jan 1, 1995. How was it known earlier and what does `LG' stand for?



  2. The Japanese conglomerates are called the `Sogososhas'.What are the Korean conglomerates called?



  3. Korean businessmen are not generally known for their books unlike their American counterparts. But which Korean businessman has written the best-seller *Every Street is paved with Gold?



  4. Korea originally had three major car producers: two of them being Daewoo and Hyundai. Name the third company which was taken over by Hyundai in 1998?



  5. Which company has been associated with sponsoring different events from the Olympics to the Nobel prize. Its chairman, Kun Hee Lee was also a member of the International Olympic Committee?



II. BRAND PLAY

Check out the following brands of personal care products and match them with the companies that own them. (1 pt each) 

    1. Z Talc               a. Heinz
2. Nycil                b. Argus Cosmetics
3. Fa                   c. CavinKare
4. Santoor              d. Henkel-SPIC
5. Spinz                e. Wipro



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. 'Phir breakfast ke liye bacche ke peechhe bhaag daud? Naya __________ , jismein hai asli phalon ke gun aur ab Calcium'



  2. `There's just one last thing to look for while choosing a bike. Everything'



  3. `Don't be afraid to take a big step... you can't cross a chasm in two small jumps'- David Lloyd George



  4. `The perfect toy is like mother's love'



  5. `When you realise it was discovered 1000 metres beneath the earth's surface, one thing becomes clear: Mother Nature is a woman'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. LG calls its flat television `Flatron' TVs. What unique sub- brand has been adopted by Onida for its recently launched range of Flat TVs?

    • Thunder
    • Bazoomba
    • Black
    • Candy



  2. Which airline recently announced the closure of its operations following Air New Zealand's withdrawal from a bailout plan?

    • Qantas
    • Ansett
    • Thai Airways
    • Air Australia



  3. The World Trade Center once had the record for being the world's tallest skyscraper, but was overtaken by another taller skyscraper a few years ago.Name it.

    • Sears Towers
    • Petronas Towers
    • John Hancock Towers
    • World Trade Center



  4. Which famous personality appears in the TV commercials for `Wheel' detergent?

    • Sunil Shetty
    • Vinod Kambli
    • Govinda
    • Sonali Bendre



  5. Which company is planning to launch the energy drink `Gatorade' in India soon?

    • Coca-Cola
    • Kelloggs
    • Pepsi
    • Hindustan Lever



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