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Brand Quest      (September 13, 2001)

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I. THE MONEY MANAGERS

Check your knowledge on some famous organisations in the world of finance. (4 pts each)

  1. What is the name of the financial company, one of the most successful investment companies in the world, which is associated with the world's most famous investor -- Warren Buffett?



  2. It was a financial advisor to national governments in the late 19th century and was instrumental in the initial structuring and financing of giant corporations such as AT & T, US Steel, General Electric among others. Name this organisation.



  3. The US banking act of 1933 (the Glass-Steagall Act) resulted in the split of JP Morgan into two organisations - focussed on commercial and investment banking. Name the investment bank which was created following the division .



  4. Which company pioneered the concept of discount brokerage in the late 1970s, and also led the online investment revolution in the 1990s?



  5. Which company is famous for its 1971 commercial `____ is bullish on America' and is known for its famous `bull' logo?



II. Brand Play

Check out the following hair-colourant brands and match them with the brands that own them. (1 pt each) 

    1. ColourSoft                   a. SunSilk
2. ProColour                    b. Revlon
3. Nutrisse                     c. L'Oreal
4. ExcellenceCreme              d. Godrej
5. ColourSilk                   e. Laboratoires Garnier



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `30 is just the right age to plan for a new car, a home ... and retirement'



  2. `Aap? Yaa aapke padosi?'



  3. `Where there's energy, there's __'



  4. `Anything more suggestive would mean dropping a hint'



  5. `It takes 30 minutes to find a ____ store. 15 minutes to find a design that suits you. 5 seconds to wear it. And an entire lifetime to recover from the experience'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What was the first programme ever licensed by BBC to an outside producer and an external television channel?

    • Sliders
    • Ji Mantriji
    • Kaun Banega Crorepati
    • Aap jo bolein haan to haan, aap jo bolein naa to naa



  2. Which company conducts the TAM `peoplemeter' survey, which was recently in the headlines?

    • AC Nielsen
    • ORG-MARG
    • IMRB
    • Gallup



  3. Which Indian company is the corporate sponsor of P.Harikrishna, the chess player who recently became India's youngest ever GrandMaster?

    • MRF
    • Indian Oil
    • Wipro
    • Satyam Computers



  4. Which company is the world's largest manufacturer of the computer mouse?

    • HP
    • Logitech
    • 3M
    • Microsoft



  5. Which company recently launched a special logo which will be displayed on the consumer products of other brands in an effort similar to `Intel Inside' to demonstrate its success as a supplier of key components (The first product with the logo is Nintendo's GameCube)?

    • IBM
    • Microsoft
    • Oracle
    • Seagate



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