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Brand Quest      (July 12, 2001)

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I. THE END GAME

Check your knowledge on the products and brands related to the alphabet Z ( 4 pts each):

  1. What brand of cigarette lighter invented by George Blaisdell is known for its famous lifetime guarantee against mechanical defects?



  2. With what product of everyday use is the company YKK synonymous with?



  3. It is considered one of the most successful pharmaceutical brand. Name this famous ulcer medication tablet of Glaxo?



  4. It is a famous German brand, which is synonymous with binoculars and is known to have been the pet accompaniment of famous men like Ernest Hemingway and Albert Einstein. Name the brand.



  5. What brand of computers in India is also a famous yesteryear brand of television, which was popular in the early part of the 20th century in the US?



II. TWO'S COMPANY

Check out the following corporate groups and match them with the international insurance company with whom they have launched a life insurance JV in India: (1pt each) 

    1. Birla                               a. Allianz
2. Max                                 b. Standard Life
3. Bajaj                               c. AIG
4. Tata                                d. New York Life
5. HDFC                                e. SunLife



III. COPY TEST

Following are words picked out of the body copy of a print ad, voiceover of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised? (3 pts each)
  1. `Cultural power. Software power. And now, an automotive power. Take a bow, India.'



  2. `Hidden in the new _____ are six refrigerators'



  3. `One world to travel. One name to trust'



  4. `Experience the joy of doing things the new way'



  5. `Just what you'd expect from the Airline of the Year 2001. A warm welcome.'



IV. TAKE YOUR PICK

Select the right answer ( Two pts each)
  1. As per the latest National Readership Survey 2001, which newspaper has become the most widely read daily in the country?

    • Daily Thanti (Tamil)
    • Malayala Manorama
    • Dainik Bhaskar (Hindi)
    • Dainik Jagran (Hindi)



  2. As per the latest National Readership Survey NRS 2001, which is the most popular place for accessing the Internet in India ?

    • Cyber cafes
    • Home
    • Office
    • College



  3. With which airline would you identify the phrase, Smooth as silk ?

    • Thai
    • Singapore Airlines
    • Cathay Pacific
    • Emirates



  4. Which footballer was in the news recently for being awarded the highest ever transfer fee of over $40 million when he moved from Juventus to Real Madrid ?

    • Lillan Thuram
    • Zinedine Zidane
    • Christian Vieri
    • Luis Figo



  5. Which popular Indian newsmagazine group has recently launched a monthly travel magazine ?

    • India Today
    • Outlook
    • The Week
    • Business India



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