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Brand Quest      (July 05, 2001)

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Check your knowledge on a range of questions on business and marketing (4pts each):

  1. In the first occurrence of its kind, European regulators recently blocked a proposed merger of two US companies. Name the two companies involved.

  2. How did Chloride Industries coin the brand name Exide for its famous car battery brand?

  3. Which company recently hit the headlines making a staggering loss of over Rs 500 crores for the financial year 2000-2001?

  4. Which brand has recently been named the official sponsor of the Indian hockey team for the next three years?

  5. What is common to the following companies: Global Telesystems, Zee Telefilms, HFCL and DSQ Software?


Check out the following baselines - and match them with the media brands that use them (1pt each):

    1.  Knowing is Everything                       a.  CNN
    2.  Where it all makes sense                    b.  Business World
    3.  Be the first to know                        c.  The Hindustan Times
    4.  What's Stopping You?                        d.  India Today
    5.  Live Smart                                  e.  BBC World


Following are words picked out of the body copy of a print ad, voice-over of a TV commercial, or simply, a baseline for the brand. Can you identify the brand advertised? (3pts each)
  1. 'My idea of a perfect evening? Mmmm, let's see... ...Pick me up in a sleek car. Pamper me with a tall glass of bubbly. A nice, relaxing massage. And then it's time... ...for bed. _____'

  2. `Should you worry about the next generation of e-business if you haven't become an e-business yet? The answer is yes.'

  3. InsuranceInvestment. We've just made life insurance and investment inseparable.'

  4. Where do servers find simplicity? In another server called Proliant.'

  5. `I decided upon a career when I was six. Not everyone is as lucky.'


Select the right answer ( 2pts each)
  1. Which advertising agency took over the agency Saatchi & Saatchi last year to become one of the largest advertising firms in the world?

    • Euro RSCG
    • Publicis
    • Havas
    • Young & Rubicam

  2. India's first private FM radio station Radio City opened in Bangalore recently. Which company is the promoter behind this venture?

    • The Times of India
    • Mid-Day
    • Star India
    • Zee

  3. Which famous automobile company uses the baseline `Leadership through Listening' in its advertising in India?

    • Hyundai
    • Maruti
    • Yamaha
    • Toyota

  4. Which advertising group owns the following ad agencies : DDB Worldwide, BBDO Worldwide and TBWA Worldwide ?

    • Omnicom
    • Publicis
    • Interpub
    • WPP

  5. Which bathing soap advertises with the baseline, `For total skincare since 1918' in India ?

    • Camay
    • Mysore Sandal
    • Hamam
    • Lux

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