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Brand Quest      (May 24, 2001)

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I. Pot Pourri

A mixed bag of questions this week. (4 pts each)

  1. Which company has recently acquired the famous hair colourant brand Clairol from Bristol Myers Squibb?



  2. The Times of India group has recently launched a magazine targeted at men titled IAGT. What does IAGT stand for?



  3. Who Wants to be a Millionaire catapulted ABC to the top of the charts in TV viewership over the last 2 years. Which blockbuster TV show has placed CBS on top of the charts recently?



  4. Eugene Cernan was recently in the news, and also came to India as the brand ambassador for Omega watches. What is his claim to fame?



  5. It was recently announced that an international pizza chain is planning to rename itself San Marzano since its current name suggested that it was in the fast food business. Name the chain.



II. BASELINE PLAY

Check out the following baselines and match them with the apparel brands that use them. (1 pt each) 

    1. `The flavour you wear'                  a. Park Avenue
2. `Sharp. Smooth. Sure'                   b. Provogue
3. `Start something new'                   c. Bentley
4. `Redefining Fashion'                    d. Tamarind
5. `Clothes makers for your majesty'       e. Blackberrys



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. The taste that sets you free'



  2. `PC on your mind? Presenting one on steroids'



  3. `It takes the tele out of television. Presenting the ____ with 4 times the picture density'



  4. `In 1864, _______ was set up in Zaveri Bazar. Not much has changed since then. We still are India's leading jewellery store with the widest range of exquisite jewellery. And we still have only one outlet'



  5. `A credit card you'll owe a lot to. Simply because youll owe a lot less'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What name would you associate with the brand Health Total, a nutrition-based planned weight loss program?

    • Berkowitz
    • Talwalkars
    • Taj Group of Hotels
    • Anjali Mukherjee



  2. Which company has recently launched a worldwide advertising campaign, not yet in India, with the theme, `Life Tastes Good'?

    • Tropicana
    • Coca-Cola
    • Pepsi
    • Nescafe



  3. With which US financial organisation has Tata Finance tied up for operations in India in the financial services sector?

    • Prudential Insurance
    • AIG
    • TD Waterhouse
    • Home Trade



  4. Which dotcom company targeted at the youth segment and promoted by the BPL group is currently in the news following the parent company's decision to sell its stake?

    • Oyeindia.com
    • Vindia.com
    • Indya.com
    • Bplworld.com



  5. Which movie-based TV channel announced that it will be pulled off air in India from July 1, 2001 in favour of the Cartoon Network channel?

    • HBO
    • Hallmark
    • Zee MGM
    • TCM



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