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Brand Quest | Business Line | The Hindu |

Brand Quest      (May 17, 2001)

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I. For the Record

Check your knowledge on some feats related to business that have reached the Guinness Book of Records. (4 pts each)

  1. The longest party on record took place at the Fireball Club in Gurgaon for over 50 hours and featured 56 participants who danced continuously. Name the sponsor of this event.



  2. As per the Guinness Book of Records, who is the highest paid CEO, ever?



  3. Where is the oldest stock exchange in the world, set up as early as 1602, located?



  4. The richest woman as per the Guinness Book of Records is Frenchwoman Lillian Bettencourt. In which international company does she have a majority stake?



  5. Name the world's wealthiest charitable foundation, with an asset base of over $21 billion.



II. BASELINE PLAY

Have all automobile ads begun to look the same to you? Similar layouts, similar themes - maybe yes, maybe no, but surely some of their baselines do seem similar! Check out the following baselines and match them with the automobile brands that use them. (1 pt each) 

    1. `Pedigree of Champions'                      a. Mitsubishi Lancer
2. `The Next Step'                              b. Toyota
3. `Your new experience of motoring'            c. Maruti Baleno
4. `Sleek. Silent. Spirited'                    d. Honda City
5.  `Own the Road'                              e. Hyundai Accent



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand (3 pts each)
  1. `Millions of insurance policies later, we would like to offer you our first'



  2. `_______ owners are requested to take police permission to keep their television on after 11 O'Clock'



  3. `The science of picture. From the inventors of wrinkle-free viewing'



  4. `So crammed with features, it's a wonder we found space for the battery'



  5. `Introducing the Earth Shirt. Colours stolen from nature'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. What is the name of the new magazine launched by Jasubhai Media after it stopped publication of Chip following the conclusion of the license period with Vogel Verlag?

    • Chips Talk
    • Digit
    • ChipWorld
    • ChipQuest



  2. Which French impressionist painter is the inspiration for the latest range of shirts from Louis Philippe?

    • Manet
    • Mondrian
    • Monet
    • Van Gogh



  3. Which television channel recently launched the woman's week with programming and communication targeted at this audience?

    • Star World
    • Hallmark
    • Zee MGM
    • AXN



  4. Which company has launched a special variant of nail polish with a natural perfume that lasts for six hours?

    • L'Oreal
    • Lakme
    • CavinKare
    • Revlon



  5. Which company owns the brand Tang, which has recently been launched in India?

    • Pepsi
    • Hindustan Lever
    • Con Agra
    • Kraft



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