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Brand Quest      (January 04, 2001)

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I. ALPHABET SOUP

Check out if you can identify these brands based on the alphabets and acronyms they use. (4 pts each)

  1. Which brand of fans would you associate with the acronym PSPO - much bandied in its mass media advertising, and what does it stand for?



  2. The presence of the compound Zinc Pyrithione was prominently promoted by two shampoo brands a few years ago with two different acronyms. Name the two shampoo brands and the acronyms used.



  3. What brands would you associate with the following acronyms: a. KY Thunder b. MOTS



  4. Bournvita has been advertising with the claimed benefit of RDA Balanced Formula for its malt drink for the past few years. What does RDA stand for?



  5. Which publication carries the baseline `Generation W'?



II. BOOK PLAY

Herbert Swope once said, ``I can't give you a formula for success. But I can give you a sure-fire formula for failure - just try to please everybody.'' There are many management gurus who attempt to provide formulas for success, even if they have to follow-up their books a few years later with a sequel or an enlarged second edition! Match the following famous books on corporate strategy with their equally famous authors. (1 pt each) 

    1. Competitive Strategy           a. Peter Senge
2. Corporate Strategy             b. Michael Hammer & James Champy
3. Fifth Discipline               c. Gary Hamel & CK Prahalad
4. Reengineering the Corporation  d. Igor Ansoff
5. Competing for the Future       e. Michael Porter



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Ramdeen Naee, puncherwale ke peechhe, purane tabelay ke paas, Dewas, MP. No problem.'



  2. `Don't worry. Be happy. Shines, nourishes and protects'



  3. `Great kings have always had a loyal following. At times in excess of 1 billion.'



  4. `Skin. Clothes that stretch like skin.'



  5. `A good shirt is like strong character, it stands the test of time.'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Which company owns Tang, a brand of orange flavoured drink, likely to be launched in India soon?

    • Coca-Cola
    • Cadburys
    • Kraft Foods
    • Pepsi



  2. Which Indian apparel manufacturer has recently launched Manzoni, a premium brand of menswear?

    • Raymond
    • Indigo Nation
    • Madura Garments
    • Arvind Fashions



  3. Which company took over the stake of Alcan in the aluminium major Indal last year in a whopping all-cash deal of Rs 738 crore?

    • Lafarge
    • General Electric
    • Hindalco
    • Indian Aluminium



  4. Which famous management guru's autobiography is titled, Adventures of a Bystander?

    • Peter Drucker
    • Tom Peters
    • Charles Handy
    • Kenichi Ohmae



  5. Which financial institution announced the takeover of JP Morgan in a stock deal a few months ago?

    • Citibank
    • Standard Chartered Bank
    • Bank of America
    • Chase Manhattan



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