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Brand Quest      (November 9, 2000)

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I. Cars

Check how much you know about some famous brands of cars, based on details of the monograms on their radiator grills. (4 pts each)

  1. Which car brand is famous for its symbol of four concentric circles?



  2. Which brand of cars had a double red `R' monogram, adopted in 1905, and later changed to black in 1930?



  3. The monogram of a leading international car brand was inspired by a propeller. Name the brand.



  4. A complex monogram, in the form of a shield with the left part representing a cross and the right part with a symbol of a snake, it represents the arms of the city of Milan. Name the sports car brand that sports this logo.



  5. Which car brand carries the name of a member of the big cat family and has the monogram of the same leaping animal?



II. BRAND PLAY

John Wanamaker, many decades ago wrote: ``In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them, and any seeming deception in a statement is costly, not only in the expense of the advertising, but in the detrimental effect produced upon the customer, who believes she has been misled.'' Match the following brands of soap that claim to use natural ingredients with the companies that market them in India. (1 pt each) 

    1. Moti                         a. Wipro
2. Nikhar                       b. Dorcas Distributors
3. Medimix                      c. Godrej
4. Margo                        d. Hindustan Lever
5. Shikakai                     e. Calcutta Chemicals



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `Peacock blue, navy blue, sky blue, flame blue, sapphire blue, I-can-drown-in-those-eyes blue, rainbow blue...'



  2. `Khatti chutney dilli di'



  3. `Drinking ____ may cause you to think you are a great singer'



  4. `Waiting to download? No, making lunch!'



  5. `Forget the phone. Forget the clock. Then forget yourself'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Complete the brand name in the famous advertising line: ``Quite frankly, the _____ card is not for everyone''

    • Citibank Platinum
    • American Express
    • Diners Club
    • Grindlays



  2. Which currently airing TVC features the mythological character Ravana, with his ten heads, being relieved of his headache with treatment from this brand?

    • Emami Menthol Plus
    • Amrutanjan
    • Saridon
    • Anacin



  3. Which breakthrough Web site was launched in 1999 by 19-year old Shawn Fanning, featured on the cover of Time magazine for revolutionising an industry, is currently facing many lawsuits which might outlaw it?

    • www.gnutella.com
    • www.mp3.com
    • www.napster.com
    • www.ICQ.com



  4. Hrithik Roshan has been in the news for his planned appearance in a poster campaign in support of breast feeding with the bold copy reading, ``You can always tell a mother's milk baby.'' Which company is sponsoring the campaign?

    • Nestle
    • Heinz
    • Novartis Nutrition
    • Glaxo



  5. Domain name squatting is a favourite hobby, with a rush for taking famous brand names for domain names. Which domain name was sold for an astonishing $7.5 million in 1999, setting a record?

    • www.citibankusa.com
    • www.business.com
    • www.encyclopedia.com
    • www.yahoochina.com



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