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Brand Quest      (July 13, 2000)

To get answer, point at the ANSWER icon

I. Time zone

Check your knowledge on some famous watch brands before you run out of time. (4 pts each)

  1. A full page ad was released on the front page of the Daily Mail, UK, in 1927 proclaiming `the greatest triumph in watch- making' and that the `the wonder watch that defies the elements' had achieved the impossible. The advertiser was Rolex. What sub- brand was being advertised and what was the occasion?



  2. Which watch brand is famous for its models: Art, Symbol, Constellation, Seamaster and Speedmaster?



  3. What famous Swiss watch brand derives its name from a Latin word which means `minimum number of people required at a meeting to validate a vote' and recently launched a commemorative watch on India featuring the Taj Mahal?



  4. Which brand pioneered the Rock Watch - with its case made of Swiss granite millions of years old, as well as watches with dials made from semi-precious stones and wood?



  5. Which watch brand endorsed by tennis star Pete Sampras, is associated with the famous `museum watch' - being the first to be exhibited in a museum as an example of modern design in the early 1960s?



II. BRAND PLAY

Leo Burnett once said: ``I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.'' Have you ever felt that in many categories ads are undifferentiated and tend to look pretty much the same? Check out the following tea brands and match them with the companies that own/market them. (1 pt each) 

    1. Tez                     a. Tata Tea
2. Society                 b. Eveready
3. Brahmaputra             c. HLL
4. Double Diamond          d. Hasmukhrai & Co
5. Taaza                   e. Duncans



III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)
  1. `In the surge economy, closed technology is as dangerous as a closed mind'



  2. `He loves 19th century works. I prefer 20th. We agreed on a piece from the next century'



  3. `If a film magazine offers free nasal decongestants, please use its pages to blow your nose.'



  4. `Make Laloo look good. Give him a mud-pack.'



  5. `All television viewing disputes will now be settled in the jurisdiction of your living room'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)
  1. Ajay Jadeja has appeared in ads for Castrol engine oil. Which lesser known engine oil brand did Vinod Kambli endorse a few years ago?

    • Tata-BP
    • Servo
    • Veedol
    • Gulf Oil



  2. Which car tyre brand has recently launched radial tyres in 5 colours to cater to consumers who want tyres matching the colour of their cars?

    • Apollo Tyres
    • JK Tyres
    • MRF Tyres
    • Bridgestone tyres



  3. What brand has made `Whassup?' a part of the American lingo through its TVC, and won the Golden Lion award at the recent Cannes Awards?

    • Budweiser
    • Nike
    • Pepsi
    • Coca-Cola



  4. What new brand of chocolate has been launched recently by Cadbury's with the controversial tagline `mothers won't say no' to it?

    • Perk
    • Picnic
    • Milk Treat
    • Relish



  5. Which Web site has pioneered and patented the new type of e- commerce known as `demand collection system' in which customers name their acceptable price for a product or service and the manufacturer decides to sell it based on the acceptability of the price to them?

    • eBay.com
    • Amazon.com
    • Bidorbuy.com
    • Priceline.com



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