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from THE HINDU group of publications
Thursday, April 06, 2000
Brand Quest | Business Line | The Hindu |

Brand Quest      (April 06, 2000)

To get answer, point at the ANSWER icon

I) THE HOMEMAKERS

Check out your knowledge of some famous international brands of home appliances. (4 pts each)

  1. Which famous home appliances manufacturer was originally founded by the great inventor Thomas Alva Edison more than 100 years ago?



  2. Which famous home appliances company started in 1901 with the introduction of its first product - Lux lamp, a kerosene lamp for outdoor use?



  3. What famous brand of home appliances is owned by Gillette, the world leader in shaving products?



  4. With which company did Whirlpool Corp form a joint venture in 1987 to enter the Indian market, and in which it took a majority stake in 1994?



  5. Which famous Indian consumer durables company markets the Kenstar brand of home appliances in India?



II. BRAND PLAY

Talking of humour in advertising, John Caples, the famous copywriter once wrote: ``Avoid humour. You can entertain a million people and not sell one of them. There is not a single humorous line in two of the most influential books in the world - the Bible and the Sears catalog.'' Generally true, although I can't entirely agree with him on this count. Check out the following soap brands and match them with the companies that market them. (1 pt each) 

     1. `Dettol'                             a. Wipro
 2. `Camay'                              b. Hindustan Lever
 3. `Santoor'                            c. Godrej
 4. `Savlon'                             d. Procter & Gamble
 5. `Fairglow'                           e. Reckitt & Coleman


III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)

  1. `From Manipal to Massachussets. Visiting colleges, choosing courses, gaining admission, getting that scholarship, everything's online'



  2. `Women around the world don't hesitate to do it. Why should I?'



  3. `All my Hindi films are full of masala. I need nutrition from somewhere'



  4. `wwwhat you want. Wwwhen you want it. The Internet in your pocket'



  5. `13 Noise Reduction Technologies and we still can't keep the auto critics quiet'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)

  1. What is common to the following foreign consumer durables brands: TCL, Aiwa, Toshiba?

    • All marketed by Videocon in India
    • All marketed by Baron International in India
    • All three have exited the Indian market following poor performance
    • All three are owned by Sony




  2. What is unique about the new novel by Stephen King titled Riding the Bullet?

    • It is sponsored by Enfield Motors
    • It is the first book to be released only in the audio format
    • It is the first time a best-selling author has written a book available only as a e-book
    • It is the all-time largest selling novel in China




  3. Which famous company owns Royal Enfield motors, manufacturers of Enfield Bullet motorcycles in India?

    • TVS
    • Escorts
    • Eicher
    • Bajaj




  4. Which famous Bollywood actress has started a business venture of marketing high-priced candles under the label, The Faraway Tree?
    • Tina Ambani
    • Twinkle Khanna
    • Dimple Kapadia
    • Rekha




  5. In terms of market capitalisation, which company overtook Microsoft as the world's most valuable company?

    • General Electric
    • Yahoo!
    • Wipro
    • Cisco Systems




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