THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications
Thursday, February 10, 2000
Brand Quest | Business Line | The Hindu |

Brand Quest      (February 10, 2000)

To get answer, point at the ANSWER icon

I. THE MALL

Been shopping lately? How good is your knowledge of famous Indian retailers? (4 pts each)

  1. In which bookstore chain has the lifestyle retail chain Shoppers' Stop recently acquired an equity stake?



  2. FoodWorld, the South-based supermarket chain owned by the RPG group, has recently launched an in-store food brand. Name it.



  3. A few years ago, when denim was the fabric in vogue, Shoppers' Stop set up a store in Mumbai for denim-based products with much fanfare. What is the store's name?



  4. What is the name of the shopping mall in Mumbai, the largest of its kind in India, set up by the Piramal group, and what is the name of the apparel store in the mall owned by it?



  5. BPL: BPL Gallery; Videocon: Videocon Plaza; Onida: _____?



II. BASELINE PLAY

Bernice Fitzgibbon wrote: ``A good ad should be like a good sermon: it must not only comfort the afflicted, it also must afflict the comfortable.'' In that sense, financial services have a long way to go. Check out how memorable the baselines of these financial service brands are. (1 pt each) 

    1. `Building a worry-free world'                a. Goldman Sachs
2. `Unrelenting thinking'                       b. Sun F&C
3. `Ideas first'                                c. Zurich ???
4. `The value of experience'                    d. HSBC
5. `Your world of financial services'           e. Kotak Mahindra


III. COPY TEST

Following are words picked out of the body copy of a print ad, voice-over of a TVC or simply a baseline. Identify the brand. (3 pts each)

  1. `You know this ___ shirt has tripled my business. So I went and bought a new Mercedes'



  2. `A bad mattress isn't usually a problem. Except that sooner or later, you start wearing it on your face'



  3. `Celebrating another thousand years of man'



  4. `Introducing the first-ever collection of Stainfree, Wrinkle free, 100% cottons'



  5. `Scripting global success stories'



IV. TAKE YOUR PICK

Select the right answer. (2 pts each)

  1. In which Indian advetising agency has the international ad agency DMB&B taken a majority stake?

    • Madison
    • Ambience
    • Clarion
    • Mudra




  2. Safety locks in India are synonymous with the Godrej brand. In which year was the first Godrej lock introduced?

    • 1792
    • 1947
    • 1897
    • 1965




  3. Which MNC owns the artificial sweetener brands NutraSweet and Equal and is planning to sell off the division?

    • Nestle
    • Warner-Lambert
    • Unilever
    • Monsanto




  4. Which mega-merger in recent times has set a record for the world's largest-ever merger deal estimated at $176 billions?

    • AOL-TimeWarner merger
    • Pfizer-WarnerLambert merger
    • VodafoneAirTouch-Mannesmann merger
    • Daimler-Chrysler merger



  5. One of the few women CEOs of a Fortune 500 company, Jill Barad, quit recently, following the poor performance of her company. Name the company.

    • Mattel Inc
    • Citibank
    • Cisco Systems
    • Timex




Brand Quest | Business Line | The Hindu |
Copyright © 2000 Business Line.

Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of Business Line.