Brand Quest      (January 13, 2000)

To get answer, point at the ANSWER icon

I. Little Bites

1. What much-advertised brand of biscuits is owned by Surya Foods & Agro Pvt Ltd? And who is its famous endorser?
   
   

2. Which company is the world's largest manufacturer of biscuits and cookies?
   
   

3. United Biscuits, a large biscuit maker in Europe, has launched a brand of biscuits in India. Name it?
   
   

4. Which company manufactures the Marie biscuits which, according to their TVC are `Very English, Very Marie'?
   
   

5. Parle Products recently released a print campaign that obviously referred to Britannia without naming it, claiming the later copied Parle's biscuits. Which Britannia brands match the following Parle biscuits: (a) Monaco (b) Krackjack (c) Parle - G
   
   
   

II. Baseline Play

Raymond Rubicam once wrote, ``Advertising has a responsibility to behave properly. I proved that you can sell products without bamboozling the public.'' Unfortunately, this can't be the claim of every advertising man. Ads frequently resort to the mundane or to the other extreme, bombast, quite often with disastrous results. Check out how some of the car brands perform on this count. (1 pt each)

1. `The complete family car'                    a. Maruti Baleno
2. `The josh machine'                           b. Maruti Esteem
3. `Pure driving luxury'                        c. Maruti Wagon R
4. `Sleek. Silent. Spirited'                    d. Hyundai Santro
5. `Where ideas take the front seat'            e. Ford Ikon

III. Copy Test

1. `Jahaan milen world ke saare colours'
   
   
   

2. `Makes clothes 99.9 per cent germ-free'
   
   
   

3. `Rule Number 1: Build cars that can't be improved. Rule Number 2 : And then, improve them'
   
   
   

4. `We've put milk and almonds in our baby soap. Like you, we wanted to give your baby the best'
   
   
   

5. `For the pleasure of making love'
   
   
   

IV. Take your Pick

Select the right answer. (2 pts each)

1. At 26, Paul Gauthier, a college dropout, is one of the world's wealthiest perons because of the Internet. Which famous Net brand did he start?
   1. Inktomi
   2. Yahoo
   3. Amazon
   4. E*Trade
   
   

2. Which search engine has a dog as its symbol?
   1. Yahoo
   2. Hotbot
   3. Lycos
   4. AltaVista
   
   
   

3. The Y2K problem, after all the hype of the past few years, ended with a whimper. But it's not over yet, as system engineers have begun waiting for another date to really rejoice. What is that date?
   1. February 29, 2000
   2. March 31, 2000
   3. January 30, 2000
   4. February 14, 2000
   
   
   

4. Thums Up, one of India's great brands, was sold to Coca-Cola a few years ago. In which year was Thums Up launched?
   1. 1922
   2. 1947
   3. 1979
   4. 1984
   
   
   

5. If Presario:Compaq and Busybee: HCL, what is Super Genius : ______ ?
   1. Zenith
   2. IBM
   3. Wipro
   4. Dell