Brand Quest      (January 06, 2000)

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I. TOOTH AND NAIL

1. When did toothpaste first appear in the packaging used today, and name the brand which launched it?
   
   

2. This company was till recently the market leader in the toothpaste segment in the US, and is one of the largest companies worldwide in the category. Strangely, it is yet to launch a brand in India, despite being present prominently for a few decades. Name the company.
   
   

3. Which companies own the following brands of toothpastes/toothpowder (a) Cibaca (b) Promise (c) Lal Dant Manjan
   
   

4. Which toothpaste brand, launched by Balsara Hygiene a few years ago, targeted the pre-teen segment?
   
   

5. Which toothpaste would you associate with a famous programme on Radio Ceylon which started in 1953? Name the current owner of the brand, and from whom did they purchase the brand?
   
   

II. Baseline Play

Leo Burnett once said: ``Good advertising does not just circulate information. It penetrates the public mind with desires and belief.'' Towards this, consumer electronics manufacturers have tried to appropriate the technology and `future' platforms _ more through words than any improved customer approach, and new catch phrases have emerged. Match these brands with their baselines. (1 pt each)

	1. `Digitally yours'                    a. Samsung
	2. `Everyone's invited'                 b. Daewoo
	3. `The next generation'                c. BPL
	4. `The future is copyright...'         d. Panasonic
	5. `Digital world'                      e. LG Electronics

III. COPY TEST

1. `Dikhavon pe na jao, apna akal lagao'
   
   
   

2. `25,000 shirts. Size 37 to 48. Little wonder our store size is XXL'
   
   
   

3. `Azhar, Sachin, Anil, Ajay, Saurav, Rahul, Nayan, Srinath... a Mercedes Benz for each one of you.'
   
   
   

4. `You'll find our plastics in almost every international car'
   
   
   

5. `Don't let your vision become a dream. Start something new'
   
   
   

IV. TAKE YOUR PICK

Select the right answer. (2 pts each)

1. Which Indian e-commerce site advertises with the line `More secure than Amazon.com'?
   1. Rediff.com
   2. Fabmart.com
   3. imandi.com
   4. indiainfo.com
   
   
   

2. In a rapid brand sell-out, Coats Viyella sold off its garments division, including the rights to its leading brands in India. Which company acquired it?
   1. Indus League
   2. Indian Rayon
   3. Gwalior Suitings
   4. Bombay Dyeing
   
   
   

3. Which cosmetics brand derives its name from the Sanskrit word meaning `meeting point'?
   1. Samara
   2. Aviance
   3. Torrel
   4. Lakme
   
   
   

4. In which Japanese car company does US automobile major Ford Motor Co hold a controlling stake?
   1. Toyota
   2. Hyundai
   3. Mazda
   4. Subaru
   
   
   

5. Which crockery brand uses the phrase `Please handle without care' prominently in its ads?
   1. Borosil
   2. Prestige
   3. Corelle
   4. Hitkari